The Square Life

In case you missed it. Here is the blurb Salt Lake Magazine did on
Square as a part of their feature "Meet the Yummies - Today's Young
Urban Mormons" in their August issue.

THE YUMMY'S HANDBOOK - Living the “square life” in Utah County

By Erin Bean

You can tell a lot about a city by what you find in its “Free–Take
One!” news racks. Salt Lake City
has SLUG, a free, “underground” mag dedicated to all things extreme. Moab has the
The Zephyr, an earnest, monthly paean to the area’s disappearing
counterculture.

Now, Utah
County has its own
defining publication: Square, a poppy, upbeat magazine whose layouts scream
1950s and ‘60s, and whose covers feature beautiful young men and women in
semi-ironic retro tableaux.

“The title is tongue-in-cheek,” says owner and
editor-in-chief Matt Clayton. “We know we’re square, but we’re going to have
fun with it.”

“Fun” certainly describes the slim booklet, which covers
topics from fabulous “mocktail” parties to local CD reviews. The tagline “Good.
Clean. Fun.” covers it pretty well–there’s no vice here, but nonetheless a good
read.

“I definitely didn’t want the magazine to go out there and
say ‘Hey, we’re cool, we’re hip,’” says Clayton, “because people will say ‘No,
you’re not.’ We’re not the coolest cats out there. We’re dorky, but I think people
have come to love it.”