The Square Life

Sometimes seeing red can be a good thing. Bono, and Bobby Shriver have created Product (Red), a new business model that they believe can change the world. They call the parentheses around (red) an embrace, and with retailers such as Gap, Converse, Apple, and Motorola giving a portion of the money gained from these products directly to the Global Fund, which is fighting AIDS/HIV in women and children in Africa, they should.